Olympic Holidays has cut most of its prices in the Summer Sun 2010 brochure. The tour operator said the majority of prices are lower than this year and new properties have been added.

"As a key player in the central and eastern Mediterranean, we have negotiated some excellent prices for summer 2010,” commercial director Photis Lambrianides said.

"Though the trend nowadays is significantly towards late booking, a substantial portion of the market still prefers to book early and agents can now satisfy this demand."

The 468-page brochure features Greece and its islands, Cyprus, Turkey, Tunisia, Bulgaria, Malta, Croatia, Montenegro and Egypt's Red Sea Riviera.

Olympic expanded its portfolio for summer 2010 with the addition of Malta, Croatia and Montenegro.

Lambrianides said: "We were pleased with the newcomers' performance in a difficult trading year. With the price reductions for summer 2010, I am optimistic we will do well."